Why I NEVER Post Short Videos
In the vibrant world of TikTok, authors are finding innovative ways to connect with readers, share their stories, and promote their books. While short-form videos have long been the norm on the platform, there's a new trend on the rise: longer posts exceeding the traditional 60-second limit. In this article, we'll explore why longer TikTok videos are a game-changer for authors, how they benefit both creators and readers, and why TikTok's move into longer-form content is reshaping the landscape for authors on the platform.
Diving Deeper into Your Story
As an author, you know the power of storytelling – and longer TikTok videos provide an exciting opportunity to delve deeper into your narrative. Instead of giving a short blurb, try writing out an actual scene from your book that readers can connect to emotionally! (Yes, with dialogue and narration!)
Building Meaningful Connections
Longer TikTok videos enable authors to foster meaningful connections with their audience by sharing emotional content. When you use these longer scenes that take up 60+ seconds, you’re bringing a reader into the world of your book and into your main character’s headspace for that time, and they are more likely to want to stay (versus a quick 8 second blurb).
You can sign up for my TikTok for Authors Cheat Sheet today!
Amplifying Your Author Brand
In today's competitive publishing landscape, authors must find unique ways to stand out and elevate their author brand. Longer TikTok videos offer a creative outlet to showcase your expertise, share valuable insights, and engage with readers in a way that sets you apart from the crowd. By leveraging longer-form content, you can reinforce your author brand, attract new followers, and ultimately drive book sales on your author face account as well.
Leveraging TikTok for Monetization
Beyond storytelling and brand building, longer TikTok videos present opportunities for authors to monetize their content effectively. If you produce longer content and get views, you can not only sell your book, but actually monetize your account to get a few bucks from TikTok as well! TikTok pays many creators for their content out of their ad revenue, and they pay better for long-form content than something shorter (IE 60 seconds versus 15 seconds).
Conclusion: Embracing the Evolution of TikTok as an Author
In conclusion, the rise of longer TikTok videos represents a significant opportunity for authors to showcase their creativity, connect with readers, and grow their author brand. By embracing longer-form content, authors can deepen their engagement with audiences, amplify their storytelling capabilities, and unlock new opportunities for monetization on the platform. As TikTok continues to evolve, authors have a unique opportunity to leverage the platform's reach and influence to share their stories with the world.
